The next generation of children’s books


Our founder Sigbjørn Dugal, a Norwegian resident in China, wanted to give his own children the opportunity to read more books but was surprised at how inaccessible and expensive children’s books are online.  It inspired him to start Pickatale.

There are so many apps for children out there, but we see that many of these are addictive without any kind of learning value. We wanted to do something about this, so we created an app to develop a love of reading in children.

Accessible and safe


At Pickatale, we want to make children’s books accessible in a positive and safe way. Good children’s literature should be easy to access – and our founder, Sigbjørn Dugal, was inspired by today’s way of buying music and entertainment when he came up with the idea of Pickatale. The app is an extensive library of interactive children’s books. The books have been digitised in that all words, pictures and illustrations are clickable. In addition, several of the books have been narrated by well-known actors and actresses. This provides the opportunity for children to experience the books in a truly unique and entertaining way.

There are so many apps for children out there, but we see that many of these are addictive without any kind of learning value. We wanted to do something about this, so we created an app to develop a love of reading in children.
Alf (Dad)

Team Pickatale

Sigbjørn Dugal
Founder
James Tavendale
Content director
Christian Uribe
Product manager
Bartosz Pydziński
Head of engineering
Sanja Gogova Kochishki
General Manager - Macedonia office